One of my clients recently launched a new iPhone app for people who love to sail. Saild acts as an online community for anyone who wants to post where they are going, where they have been and all the beauty and challenges in between.
Duncan, is a very outgoing and energetic client from London who tackles almost every fear and then creates new fears just to tackle them too. He is a go-getter. When he asked me to help him out with his social marketing plan, I just knew that we would have fun getting the word out about his new sailing logbook application.
I’ve been eagerly researching anything sailing related and quickly building his twitter following in order to promote his brand and identity. The thing I love about promoting a clients’ web presence is that I get to live vicariously through that project, however temporary it may be. I get to live through the eyes of a sailor. And even though I haven’t been out to sail for a couple of years, it sure does sound amazing to circumnavigate the globe in a floating vessel.