Design Usability
image credit: http://www.morguefile.com/creative/nacu

You know it’s a huge design fail if it takes longer to swipe your credit card than merely hand it to the cash register clerk standing behind the counter. Remember how easy it was to hand your credit card over, swipe and hand it back? Why was that process so difficult that we had to redesign it a thousand different ways into a chaos of consistent confusion?

My heart goes out to the clerks these days who no longer can simply swipe your card for you. Now they have to patiently wait while each and every person struggles with the self-swiper and then they patiently (assuming great will power) walk through each struggling user to the next step “Click the next button please. Now click Accept. Could you sign please and then click OK?”.

Fast Company analyzes the issue further but I think it’s much, much deeper than which side the magnetic strip is on. Please someone, give me a 3-step standardized process that is the same for every merchant! I will wait for the day.